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Freelance Web Content Copywriting Services

Our Steps for Creating Web Content

At Norton Writing Services, we understand that writing for the web is different than writing for print. We always follow these useful steps when creating web content for our clients.

What is our philosophy on web content copywriting?

Step 1- Know who you want to reach and why.
It is important to know who you want to target and what you want them to know. Be specific. Being too general can create content that's hard to follow or inappropriate.

Step 2- Make the Information Easy to Find.

  • Place important information in headlines. Since most readers scan for information, place the important information in headlines.
  • Use bullet points. Bullets help break down information into chunks and makes web content easy to scan.
  • Use an inverted structure. Instead of a traditional structure that builds to the point, start with point and give the details afterward.

    • Step 3- Compose Easy to Read Content.

  • Write short sentences. Complex sentences tend to bog the reader down. Typically, you want the sentences to be two lines or less.
  • Create short paragraphs. Paragraph that are four to six sentences long are best.
  • Choose a simple font. Fancy fonts distract the reader as do words in all caps.
  • Use a simple reading level. Aim for a seventh grade reading level. The only exception would be a website tailored for an academic audience.

    • Step 4- Keep the Page Format Plain

  • One idea per page. Avoid making readers scroll or follow links to continue reading. Place one idea on each page.
  • Avoid busy pages. Too many graphics will distract the reader.
  • Set a word limit. A 400-500 word limit for each page works best.

    • Step 5- Help the Reader Navigate the Content.

  • Make the menus simple. Use basic words in the menu and don't use graphical links.
  • Let headlines help you transition thoughts. Use the headlines as stepping stones to get through the message. Ask questions, create steps, or outline the information.

    • Find out how Norton Writing Services can help you create engaging web content that will increase customer interest for your product or service. Email or call 770-894-1069 for a quote or more information.