How Can Engaging Content Help My Business?
If your website isn’t reader friendly, most often, you will lose that visitor, and you, in turn, lose a potential customer or donor. Presenting reader friendly web content increases the chance you keep the reader on your site so they can become interested in your product or cause. To accomplish this task, just follow the five steps below. By doing so, you will place your website in a strategic position for success.
Step 1- Know your audience and your message.
· It is important to know who you want to reach and what you want to tell them. Be specific. If you are not, then you can create tangents.
Step 2- Make sure it is easy to read or scan.
· Place important information in headlines, and use bullet points. Doing this will make sure the reader can scan the information. It also helps the reader take away the important parts of your message.
Step3 – Write like a newspaper reporter.
· Write short sentences.
· Create short paragraphs.
· Use a simple reading level.
Step 4- Keep the page simple.
· Use one idea per page.
· Avoid busy pages.
· A 400-500 word limit for each page works best.
Step 5- Make it easy to navigate
· Use simple menus and avoid graphical links.
· Use headlines as transitions.
SEO Made Easy
Achieving a good search ranking using organic SEO methods is easier than you think. While it may seem complicated, basic SEO principles are easy to use and will position your website to achieve a better ranking than it already has.
If you make the few changes below, you will see changes in your rankings soon. However, keep in mind that they will not all guarantee you a top spot, but they will make your site competitive. Although this list isn’t comprehensive, these steps will be a good start for you.
· Focus on certain keywords. Trying to get a high ranking on a large number of keywords can end up resulting in the opposite effect. Choose three or four keywords and write content that uses them.
· Create a keyword rich and unique title tags for each page. One of the common mistakes I see is using the same title for each page. Using the business name for the title is rarely a good idea.
· Place your keywords in headlines. This area holds much SEO value.
· Write reader friendly copy that has one topic per page. Not only will visitors to your site find information easier so will the search engine spiders.
· Blog, twitter, or use some form of social media. Plus, they will help you connect with your customers.
· Get other websites to link to yours. There are a variety of ways to accomplish this task from directories to having clients and customers link to you.
If you are looking for an organic SEO ranking boost, contact Norton Writing Services to help you achieve better rankings. We will examine the content of your website and write new web content for you.