SEO and SEO Copywriting FAQ
- What is SEO?
- Simply, SEO, or Search Engine Optimization,
is strategic positioning of the content on your website to
achieve the highest ranking possible. A SEO will
use certain strategies when developing or editing content and site architecture
that will help improve the search engine result ranking. Usually,
this task is accomplished by using strategically placed keywords and developing a plan to improve back links.
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- Is it all about keywords?
- No, optimizing you website involves more than using a certain
number of key search terms within the content of your site.
A well optimized site combines the following elements:
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- Researched Keywords with careful study of search patterns and website traffic
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- Strategic keyword placement with a density of 3-5%
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- Well written and informative web content
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- Properly written meta data
- Proper site structure.
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- Building links to the site
- While this list is not all inclusive, it does provide a
good overview of the functions a SEO copywriter will perform.
- What Are Common SEO Mistakes?
- There are a few common mistakes that are made when creating and updating websites.
- Neglecting Meta Titles or using the business name as the meta title on all the page of the site
- Creating a site archirtechture that the search engines can't crawl
(using a flash site, java, images containing the text).
- Having duplicate content
- Stuffing a page full of keywords
- Not using a 301 redirect
- How Do Search Engines Rank a Web Site?
- Each search engine uses its own algorithm, or formula, to
rank site. Each day, a search engine sends out spiders, programs
that crawl the web looking for content. As the spider crawls your
site, it indexes the content and uses the algorithm to rank
your page. A well optimized site will make it is easier for
the spiders to crawl and find the needed content to improve
your ranking. Search engines, such as Google, also use links
both within and to your site as a significant factor in its
algorithm.
- How can you help me optimize my site?
- At Norton Writing Services, we make available SEO consultation
and will customize the content of your website to reach your
target audience. By developing new content or editing existing
text, we will optimize your site to increase your visibility
on the web and increase customer sales.
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- Do you guarantee a certain ranking?
- Norton writing Services does guarantee you that your content
will be optimized to help you achieve the highest ranking
possible. However, we cannot guarantee you a specific ranking,
and we advise you to be wary of those that do. Those who guarantee
a specific placement or rank usually use "black hat"
practices, which can end up leaving your website banned from
the major search engines.
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